Story behind the Guishu
It's the work and imagination of one man, Olivier Sublett, a professionnal in the wine industry with 30+ years of experience and a proud descendant of a long lineage of wine makers in the region of Saint Emilion, since 1822.
Around 2013, Olivier falls in love with the region of Provence, known for its rich and diverse "terroir", its rosé wines and the Camargue rice fields.
The origin of the name Guishu comes from an old french dialect from provence: "Lou Guichou" meaning "the little tree" in reference to the olive tree (l'olivier), which happens to be his actual name. He then french'ed up the name of Lou Guichou to Le Guishu while keeping some asian sound to it. While in Japan, they have the " NihonShuu " (Japaneese saké), we in France have the Guishu.
In other words, le Guishu can translates into: "The Saké Tree".
- The Guardians in Camargue, keepers of horses and bulls -